Merging current practices with theory, this contemporary introduction to marketing is enhanced by its clean, easy-to-read style. Using a real-world approach, this text captures the exciting, fast-paced return of the field. Comprehensive in scope, Marketing provides full coverage of all major marketing topics.

Features of the website include:

• Study Guide questions: including multiple choice, true/false, and discussion questions with correct answers
• The Merchants of Green Coffee Marketing Plan: the entire plan with accompanying Marketing Plan Questions
• Internet exercises: that tap students’ knowledge of the wealth of information available on the web
• Net news groups: which users can access to acquire the latest marketing information
• Video Updates: of companies featured in our Pearson/CBC Marketing video
• Destinations: including the Weblinks from the text (regularly updated) along with three additional sites added per chapter
• Live chat: where students and teachers meet to discuss course-related issues

This site is intended for use with Evans/Berman/Wellington, Marketing, Second Canadian Edition. For further information about this text, please contact your Pearson sales representative. Suggestions or comments that you may have on any aspect of our learning program are welcome and will be evaluated carefully. Please send us your thoughts by entering the site and selecting the Feedback button from one of the chapter modules.