A Canadian Tradition Begins . . .

Prentice Hall Canada started a new Canadian tradition with the highly successful publication of Marketing, Canadian Edition, by Evans, Berman, and Wellington. In response to instructor feedback and comments from focus groups, Marketing Essentials was developed.

Welcome to Marketing Essentials! This Web site provides a resource for both instructors and students using our textbook in an introductory marketing course. By using this site, you will have access to many enhancements not found in any textbook, including:

• Online Quizzes: Multiple choice, true/false, and fill-in-the-blank quizzes check your retention, with instant feedback and coaching for incorrect answers.
• Research Resources: An array of materials makes Internet research a snap, including Destinations (links to articles and reference materials relating to the topics of each chapter), Net Search (key terms from the text that can be dropped into the search engine of your choice), and Net News (connections to marketing news groups).
• Updates and Queries: Get the latest developments affecting companies and individuals featured in the text's CBC Video Cases. Or check out the FAQ feature for responses to specific questions about the contents of the text.
• Feedback: The Feedback feature offers you the opportunity to talk to us about our text and Web site. Give us your suggestions!

Have fun exploring, and don't forget to let us know what you think! Please send your thoughts to edit_phch@prenhall.com