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Business Essentials
Canadian Second Edition
Ronald J. Ebert | Ricky W. Griffin | Frederick A. Starke
With the development of a second edition of Business Essentials, Prentice Hall has managed to combine high-quality coverage of a wide variety of material with a concise, affordable format. This "no-nonsense" approach to introductory business retains the most valuable features of Business in a more focused presentation. Several important themes, relevant for the new face of business in Canada, organize the text: international business, small business, the service industry, information technology, business ethics, and quality.
As technology becomes more important in the world of business, our Companion Website gives both students and instructors access to the resources of the World Wide Web. The site contains many features not found in the text, including:
- Online Quizzes: Interactive quizzes of multiple choice, true/false, and short essay questions provide students with instant feedback and coaching for incorrect answers.
- Making the Grade: Study skills that are applicable to all courses including introductory business are taught in the Making the Grade sections in chapters 1, 2, 3, 4, 8, and 16.
- Internet Exercises: These hands-on network activities enhance and reinforce understanding of important topics in each chapter while at the same time building Internet research skills.
- Business Careers: Everything you need to know about getting work experience, job hunting, preparing an effective résumé, handling a job interview, and maintaining your job skills is presented for your reference.
- Research Resources: Point and click your way to a wealth of information using our research tools: Destinations (links to articles and reference materials relating to the topics of each chapter), Net Search (key terms from the text that can be dropped into the search engine of your choice), and Net News (connections to business news groups).
- Update and FAQs: Find out what happened to the companies and individuals featured in our CBC videos through our Update section. Use the FAQ feature to contact the website author with your questions.
- Feedback: Make your voice heard, and let us know what you think about Business Essentials and the Companion Website.
- Syllabus Builder: This feature enables instructors to easily create online classes and an online syllabus linked to specific modules in the Web site.
- Instructors and Extras: For instructors, we have added a special password-protected area containing useful supplements for downloading. Students can download some supplements such as PowerPoint slides from the Extras button.
Have fun exploring the world of business with Prentice Hall! Please let us know what you think by contacting us at edit_phch@prenhall.com
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